‘VIRTUAL PAGE SIX’: The Latest Social Scoop
THIS MORNING’S VIRTUAL NEWS This morning, I was reading a blog post, ‘Why Google + isn’t a ghostown and Pinterest over took it’. Since both Google + and Pinterest are two of my favorite social media platforms, I could not resist commenting on the post after I read … [Read More...]
Google Places for Your Service Industry
An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with … [Read More...]
Corporate Social Media Summit New York 2012 [Event]
Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to … [Read More...]
Want to Excel at Customer Service? Be Better than Most
Social media is all the rage. Between the changes to Facebook and GooglePlus, the upstart Pinterest, and the stodgy LinkedIn, social media is everywhere. Businesses that want to excel in marketing and customer service are flocking to social, in order to better engage their clients and patrons. But, if you step back, and take a [...]
Revolution of Social Data [Infographics]
Marketing has evolved from mass media to social media, broadcasting to curating and now demographic data to social data. What is social data and why is it important to marketers? Social data is anything and everything collected from social network profiles and behaviors i.e. logins, sharing, gender, interests, age, etc… Companies understand the value in [...]
Google Places for Your Service Industry
An innovative business known as PlumberSEO.net has found a way to use Google Places for service industry networking. While they specialize in working with HVAC contractors and Plumbers, PlumberSEO helps those in their industry take their businesses to the next level with effective online marketing with social media, SEO, map optimization and many other internet marketing tools.
Surviving the Google Penguin Update
Google’s April 24th update – codenamed Penguin – seems to have had some seriously adverse impact on many sites. Google has said time and time again, that SEO can be very constructive and positive. They have pointed out that effective SEO can make a website more accessible and crawlable. Basic SEO includes techniques such as [...]
Corporate Social Media Summit New York 2012 [Event]
Once again The Corporate Social Media Summit is back and as usual will come complete with real insight, valid experience and the answers you may be looking for when it comes to social media. There will be over 150 top delegates in attendance. Get registered as soon as possible to insure your place at this [...]
The Two Things Every Piece of Web Content Should Lead With
When you’re crafting Web content, it can often feel like there are so many factors to consider, so many things to get caught up with, that it’s hard to ever prioritize what really matters most. You think about the style of your writing, specific conversion goals you’re working towards, promotional strategies for helping you to [...]
Zero Degrees Of Separation
Call it what you will and I would be interested to hear what that is. I am convinced there are zero degrees of separation between us. We may never connect if we are not on the same layer. But thanks to social media, I am confident I will meet and engage with everyone I am supposed to know on this planet.
I’d Like to Buy a Friend for $25.00, Pat
Sounds like a line from Wheel of Fortune. Buying vowels to increase the likelihood that you will solve the puzzle. And it definitely works. After all, the more letters you had, the more likely you were to solve the puzzle. But, does this work in social media? Will you increase the likelihood of selling more [...]
The Hard Truth about Facebook: Why the Facebook IPO looks like a Bad Investment
Facebook Does Not Produce any Content Facebook May be Maxed Out! Facebook Lacks Innovation Facebook Does Not Replace a Conversation! Facebook DOES NOT Produce Any Content! We have been told time and time again, “Content is King”. As an avid digital user, I have found this to be absolutely true. You may be hard pressed [...]
Mac McConnell on Marketing Made Simple TV
In this episode of Marketing Made Simple TV, Mac McConnell of Bluebird Strategies sits down with show host Jeff Ogden of Find New Customers to discuss Filling the Sales Funnel, Finding the Bottlenecks, Crafting content, Lead Nurturing and more About Mac McConnell Mac McConnell has an established track record of developing high-impact lead generation programs that [...]
BlogWorld and New Media Expo 2012 NY [Event]
The BlogWorld Social Media Conference and Expo returns to New York again this year from June 5th through 7th as a must-attend social media networking and educational event. They are expecting thousands of attendees from over 50 countries with more than 200 speakers for the event. With a great trade-show planned this may be the [...]
Consistency Is Key In Your Integrated Marketing Strategy
Consistency is an important concept in marketing that many companies fail to deliver. It’s the key to success…so why is it overlooked by so many marketing executives? The answer is that most marketing is fragmented and coming at people from too many different directions. Between TV, radio, print, outdoor billboards, email, direct mail all competing [...]
The Quickest Way to Become a Freelance Writer [Opinion]
Don’t let the title fool you even though it was intended to do just that, just to get you here. Alas, there is no speedy way to excel to lofty heights immediately in this coveted career, in fact, you better bring all of the patience you have. If you are fresh from a search engine having heard of an elusive, yet fabulously prestigious and adventurous new career that can be lovingly referred to by such titles as:
How to Write Great Web Content if You’re Not a Writer
We’ve all heard it before: Content is King. And your website needs it. Your site’s content is what tells your customers who you are, what you’re offering and why your business is better than the rest. It tells them where to go, who to call and what the next step is. It drives traffic to your site from Google. Your business cannot afford poorly-written content, but unfortunately, not everyone can afford a professional copywriter to convey their message for them.
The Value of Video: For Education and Self-Promotion
Video is a great learning tool. YouTube ranks right behind Google as a place to look up ‘how to’ information. But there is another value to video that had not occurred to me until I had the opportunity to participate in the making of a Web TV series.
The Need To Blog
As you know, I write a weekly blog here at Digital Brand Marketing Education, covering all aspects of social media. I really enjoy it, but sometimes, it is incredibly hard work. So hard, in fact, that my blog (which is due by Thursday) is written on a Friday morning, to the consternation of our Executive [...]
Mitch Joel on Marketing Made Simple TV
About Mitch Joel When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel, President of TwistImage In 2006 [...]
Turning Downloads into Leads
Do you have an eBook, whitepaper, or newsletter available as a download online? If so, you may want to consider that many business owners have been able to turn those downloads into direct leads and even clients. Downloads can be a great source of lead generation for several reasons. At any given moment, tons of [...]
Optimizing Content Creation for Conversions
Content can mean everything to a small business that is based online. While having a high search ranking may bring in more traffic, it doesn’t always equal more sales. However, marketers who make a focused effort on creating only the highest quality content can not only improve their positions on search engine rankings, but also [...]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are allowing them to better communicate with customers, more effectively draw in new leads and, over all else according to a July 2010 survey, increase customer awareness [...]
Using Social Media for Brand Awareness
Cost-effective and powerful, social media is changing the way companies network. That’s because many businesses today are finding that connections made on sites like Facebook, Twitter and blogs are … [Read More...]
